Riiwards
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Riiwards.com is the easiest loyalty program that Works! Boosts sales and profits by increasing repeat business. Automatically builds customer lists including profiles, collects feedback and allows businesses to send targeted rewards.

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Board of Directors
Uday Walia - Chairman
Tom Proulx - Director

Team/Advisors
Uday Walia - Co-Founder & CEO
Reena Jadhav - Co-Founder & Advisor
Bill Foley - Advisor, Business
Martin Gieler - Advisor, Product
Stan Douglas - Advisor, Technology

Uday Walia - Co-Founder, CEO

Uday is a seasoned technology entrepreneur who has brought to market successful internet products in banking, collaboration and recruiting.

Prior to nuAlerts, he served as CIO at Pageflakes, the leading platform for personalized start pages. Uday was the Founding CEO and CTO at JobFlash, an award-winning service for automating hourly recruiting which was acquired by market leader Taleo. He was also the Founding CEO and CTO at Done.com, an award-winning wireless messaging service, and Co-Founder/CTO at GetSmart.com which pioneered comparison shopping for credit products on Internet. GetSmart was acquired by Providian.

Prior to entering the startup world, he held management positions at Wells Fargo, Nortel, and Pure Software (acquired by Rational).

Uday holds Master's Degree in Structural Engineering from Pune University, India, obtaining first rank.

Read more about Uday in HACIENDA ONLINE! NETWORK

Tom Proulx - Director

Tom is a highly regarded entrepreneur. He was a Co-Founder of Intuit and a pioneer of usability testing in the 1980s.

Currently chairman of the board of Netpulse, Inc. as well as WorkingPoint. Tom is board member of Plumchoice, Inc., TradeSync, Yola, and iControl. From 1997 to 2000 Tom served as CEO of Netpulse Communications, Inc.

While working at Intuit in the 1980s and developed the first version of Quicken which became a killer application, Tom pioneered usability testing. In 1985, while Proulx was one of three Intuit employees, Intuit became the first company to shrink wrap floppy disks and manuals. This further revolutionized software development.

Tom is recipient of the Inc. Magazine Entrepreneur of the Year Award in 1992. He holds a BSEE, computer science from Stanford Univserity.

Reena Jadhav - Co-Founder & Advisor

Reena is a serial entrepreneur with a passion for game-changing, value-creating ideas.

Prior to nuAlerts, Ms. Jadhav served as Chief Marketing Officer at Conduit, the leading platform for building communities via toolbars. Before Conduit she co-founded and served as Chief Marketing Officer at JobFlash, an award-winning service for automating hourly recruiting which was acquired by market leader Taleo and also co-founded and ran product marketing at Done.com, an award-winning wireless messaging service. In addition, she worked at Oracle Corporation and PriceWaterhouseCoopers.

Reena graduated summa cum laude from Wharton Business School with a Bachelors in Science and earned her MBA from Harvard Business School. She is a well known moderator and panelist on topics covering Social Networking Platforms. She was recently awarded honoree San Jose Business Journal's Women Executive of the Year in Marketing.

Stan Douglas - Advisor

Stan is a senior manager and technologist with extensive experience both in industry and technology spanning over thirty years. For the past year and a half, Stan has been developing software at a south bay startup to support a cloud based inventory tracking system using passive and active RFID technologies.

Over his career he has held several senior management positions starting with SPRINT when it was just a startup to founding a consulting firm focused on delivering material management systems within the healthcare industry to Director of Systems at an early stage networking company to CIO of a paper mill. This varied background led Stan to Interleaf where he was Senior Vice President responsible for product management and development, worldwide customer support and business development. During his tenure, Stan's team repositioned the product set, which laid the foundation for a future acquisition. He subsequently took over as head of engineering for a local software startup in Pleasanton.

Stan has also served as a management and technology consultant to companies such as Hughes Aircraft, Incyte Genomics, Clearsight Systems and Northrop Grumman. He holds a BS from California State University and an MBA from the University of California at Berkeley.

Bill Foley - Advisor

Bill Foley is a talented, results driven Senior Level General Manager with over 25 years experience in the Foodservice industry. He has made contributions to notable companies including Saga Corp., Pizza Hut, Round Table Pizza and Tomatina International. Bill's extensive experience includes operating small companies to Fortune 500 companies with a focus on scaling operations, turning around underperforming businesses, and leading and developing cross-functional teams.
Bill, most recently, was President and COO of Tomatina, a mid scale restaurant chain focusing on freshly made Italian fare. He was recruited by the Board of Directors to assist the company in its efforts to grow the chain. In 2012, Bill and his team successfully sold Tomatina to a local Bay Area company. Prior to Tomatina, Bill served as a Corporate Officer and Executive Vice President of Operations for Round Table Pizza, a 500-unit chain on the West Coast. In the space of 8 years he was able to build an organization that operated 140 restaurants generating over $135 million in revenue!


Martin Gieler - Advisor

Martin is a senior program and project manager, business and operations manager with 20 years of experience across different industries such as Small Businesses, Medical, Energy, Telecom, Satellite control systems. During his time as VP Operations at nuAlerts.com Martin has been the go-to person to keep operations going and support customers, while following his passion in product conceptualization and hands-on web design. Over his international career Martin held senior Project Manager positions at Siemens Medical Solutions as well as Siemens Shared Services, was business manager at Siemens Corporate Research, overseeing cross-functional teams and international projects with effective processes, leadership and technical competence.

Martin holds an MBA from St. Mary's College, CA, a PhD in Technical Physics as well as MS in Engineering from Technical University Vienna, Austria.

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